[Kolab-devel] The kolab.org website

[Jeroen van Meeuwen (Kolab Systems)]

Hi there,

While Kolab Systems required some Web Analytics, I've installed the Open 
Source Piwik[1] web analytics suite on one of our application servers some 
time last week.

Because the collection of web analytics is more accurate and more informative 
when used throughout a complete eco-system rather then on a per-website basis, 
I've also enabled tracking visitors on http://wiki.kolab.org.

Kolab Systems does not want to keep the data related to *.kolab.org private, 
but regrettably Piwik does not allow user-level delegation of profiles similar 
to how Google Analytics allows such delegation... Hence, while Piwik only 
allows a single user to either view all statistics for all websites, or none 
at all, I can't really open up this one instance I have currently running. 
However, should the statistics be interesting enough to many other people; I 
might install a completely separate instance for Web Analytics on *.kolab.org 
and open that up to a broader audience.

In the interest of full disclosure, I've attached a report of the statistics 
gathered over this full week (e.g. Oct 18th - 24th).

Back to the original point of this email:

The results of course only become more interesting over longer periods of 
time, but one thing in particular draws my attention, and that is the bounce 
rate of visitors (see Referrer Type in the attached report).

The bounce rate describes the percentage of people that only hit one page and 
are then not hitting any of our other pages. I've been thinking about what it 
means, and I came to the following list of possible reasons visitors only hit 
one page;

- The information on the page does not help them nor refer them to information 
(on our sites) that does help them, or

- People seek information related to very specific questions we may not have 
documented the answers for (in the right location that's being hit through 
search engines), or

- The first page they visit does in fact contain all the information they 
require -which is the mere definition of success ;-)

Thinking of the cause of this small but important problem, I was thinking of 
the following plan;

- Get the website analytics tracking code on www.kolab.org pages as well,

- Use the gathered statistics to, on a regular basis, decide what we could 
improve to our web presence.

Thoughts?

[1] http://piwik.org

Kind regards,

-- 
Jeroen van Meeuwen
Senior Engineer, Kolab Systems AG

e: vanmeeuwen at kolabsys.com
t: +316 42 801 403
w: http://www.kolabsys.com

pgp: 9342 BF08
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